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2013 FINALIST MEDIA CONTENT PARTNERSHIPS UNITED STATES
Gillette Fusion ProGlide Styler
Gillette Fusion ProGlide Styler Andre 3000
RAN IN: United States, Canada
Hero Medium: Interactive
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, PR, Events, Consumer Involvement, Sponsorship
Audience: Men, Young Men (20-35)
Objectives: Brand launch
Type: Business to Consumer