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2013 GOLD OLYMPICS MARKETING UNITED STATES
Procter & Gamble
Proud Sponsor of Moms
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Sponsorship, P&G Family Home which P&G created in London to serve Moms and families of Olympians.
Audience: Women, Mothers
Objectives: Increase sales, volume
Type: Business to Consumer