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2013 GRAND LEISURE & LIFESTYLE UNITED STATES
Call of Duty
Call of Duty: Modern Warfare 3, "The Vet and the n00b"
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, OOH, PR, Sales Promotion, Events
Audience: Men, Women, Brand Influencers, Teens (13-20) , Young Men (20-35) , Young Women (20-35)
Objectives: Brand relaunch, reposition
Type: Business to Consumer