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2013 FINALIST BRAND EXPERIENCE: VIRTUAL/360 UNITED STATES
American Express Unstaged Presents Usher
RAN IN: United States, Canada
Hero Medium: Interactive
Medium Featured On Video: Interactive, Social Networking Sites/Applications, OOH, Events
Audience: New Audience, Brand Influencers, Specific cultural or ethnic group
Objectives: Build, change corporate image
Type: Business to Consumer