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2015 FINALIST POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT
UNITED STATES
Leigh George, VP Jose Salmeron, Executive Creative Director Josh Williams, Art Director Meghan Kotlanger, Acct. Director David Stone, Video Producer Russell Hayer, Associate Creative Director Lisa Bilow, Media Planner Michael Mangi, Sr. VP Samantha Kramer, Sr. Acct. Executive
Lonely Leap
SUMMARY
Enroll America: Tip the Balance in Your Favor The Affordable Care Act was a giant leap forward for millions of uninsured Americans, but its launch was a disaster. A media frenzy moved the publics focus from benefits to technical glitches. How could Enroll America break through this noise and convince people to sign up? We knew that illness was the motivator for enrollment and selected real people to share their personal stories. By contrasting insured vs. uninsured story outcomes, we put the coverage decision in the hands of our audience.
