You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
American Greetings
The World's Toughest Job
RAN IN: United States
CLIENT
American Greetings
John Beeder, President & COO
Christy Kaprosy, VP, Marketing
Alex Ho, Executive Director, Marketing
Dawn Wayt, Director, Marketing/Social Media
Patrice Sadd, Director, Corporate Communications
SUMMARY
How do you get people to make their mom a Mother's Day card with an online resource like American Greetings Cardstore when only 50% of people even buy Mom a card? You shake the indifference out of them by making them see Mom differently: as the amazing professional she is. With 21M+ views, the earned media effort for #worldstoughestjob increased AG's Cardstore orders by 20%, userbase by 40% and met sales goals for the entire year, not just the Mother's Day period for which it was designed.
