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2015 BRONZE POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT
UNITED STATES
Bruce Henderson, CCO - North America John Munyan, Executive Creative Director Lotus Child, Former Executive Creative Director Courtney Cochrane, Associate Creative Director Karen Farrell, Art Director Carrie Duick, Copywriter Paulina Schipke, Freelance Designer Paul Jarolimekproner, Editor Mark Pitchford, Audio Engineer
SUMMARY
Every 12 seconds, a healthy, adoptable dog or cat is euthanized. Not the offspring of homeless street animals but of cherished family pets. While the solution is simple have pets spayed/neutered, for owners, its far from easy as sterilization of their pets often translates into self-emasculation. Partnering with SF SPCA, we launched Animal Instincts Pet Condoms, disrupting skeptics with condom brochure dispensers and starting a global conversation with consumer generated content. Its ridiculous nature drove home the idea that the only real fix is to spay/neuter their pets.
