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2016 FINALIST LEISURE & LIFESTYLE UNITED STATES
Camp Cabela's - Disconnect Day
RAN IN: United States
Hero Medium: Interactive/Online
Medium Featured On Video: Cinema, Consumer Involvement/User Generated, Direct, Events, Interactive/Online, Point of Care, PR, Print, Product Design, Retail Experience, Social Media, Sponsorships, TV
Audience: New Audience
Objectives: Increase sales, volume
Type: Business to Consumer