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2016 FINALIST YOUTH MARKETING UNITED STATES
HP Presents: "Lips Are Movin'"
RAN IN: United States
Hero Medium: Branded Content
Medium Featured On Video: Branded Content, Cinema, Events, Interactive/Online, Print, Social Media, Sponsorships, TV
Audience: Teens (13-20)
Objectives: Build brand equity
Type: Business to Consumer
Classification: National, Multinational