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Doctors of the World
More than a Costume

RAN IN: United States

CLIENT
Doctors of the World USA

AGENCY
Publicis North America *Lead Agency

Rob Feakins, Chief Creative Officer
Linda Kaplan Thaler, Chairman
Josh Horn, ACD/Art Director
Carlos Figueiredo, Creative Director
Einav Jacubovich, ACD/Art Director
Cuanan Cronwright, ACD/Art Director
Erica Herman, Group Strategy Director
Sara Knee, Strategist
Jeroen DeKorte, Copywriter
Marc Burkhalter, Managing Director


SUMMARY

In October In October 2014, Doctors of the World needed to raise money to contain Ebola and treat patients in West Africa. But they were completely unknown in the United States and theyd missed the news cycle, when most giving occurs. With More Than a Costume, Doctors of the World turned 2014s most controversial Halloween costume into a donation device, emerging as an audacious, smart non-profit. In 72 hours they doubled their donor base, and in just seven days, they raised enough to equip 4,600 doctors with real Ebola protective suits.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive/Online

Medium Featured On Video: Interactive/Online, Mobile/Tablet, PR, Print, Social Media

Audience: Other

Objectives: Fund-raising

Type: Business to Consumer

Classification: National

Language: English