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2016 BRONZE YOUTH MARKETING UNITED STATES
5 Gum Truth or Dare Challenge
RAN IN: United States
Hero Medium: Product Design
Medium Featured On Video: Branded Content, Consumer Involvement/User Generated, Interactive/Online, Packaging, Product Design, Social Media, Sponsorships, TV
Audience: Teens (13-20)
Objectives: Develop, revitalise market
Type: Business to Consumer