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2016 SILVER RETAIL UNITED STATES
Cigarettes Out. Health In.
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: Branded Content, Consumer Involvement/User Generated, Events, Interactive/Online, OOH, PR, Print, Retail Experience, Social Media, TV
Audience: Boomers (45+)
Objectives: Brand relaunch, reposition
Type: Business to Consumer