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The Clinton Foundation
Not there
RAN IN: United States
CLIENT
The Clinton Foundation
Katie Dowd, Director, Digital Strategy, Clinton Foundation
Terri McCullough, Director, No Ceilings
AGENCY
Casey Rand, Creative Director
George Bennett, Group Strategy Director
Kevin Brady, Executive Creative Director
Elsa Stahura, Senior Communications Planner
Karen Short, Creative Director
Katy Alonzo, Strategy Director
Andrew Essex, Chairman
Jonny Bauer, Global Chief Strategy Officer
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Cond Nast
iHeartMedia
WME
SUMMARY
Twenty years after the 1995 UN agreement to work towards the full and equal participation of women the Clinton Foundation compiled a report on the state of equality. The data showed that we're not as far as we think we are. We wanted to use the data to galvanize millennials, but discovered that gender equality was an issue that this generation had written off as mostly solved. By dramatically bringing to life the absence of women from all kinds of media, by literally removing them, we drove coverage, engagement and action.
CASE VIDEO
Hero Medium: OOH
Medium Featured On Video: Interactive/Online, OOH, PR, Social Media
Audience: Other (Millennial)
Objectives: Increase awareness
Type: Business to Consumer
Classification: National
Language: English
