You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
ESPN
College Football Playoff "Who's In?"
RAN IN: United States
AGENCY
Jared White, Art Director
Will Binder, Copywriter
Brandon Henderson, Creative Director
Caleb Jensen, Creative Director
Temma Shoaf, Executive Producer
Mike Welch, Account Director
Blakely McKnight, Producer
Joseph Morelli, Account Supervisor
Starcom
SUMMARY
ESPN built a new era in American sports, the College Football Playoff era from scratch in 2014. To usher in the most dramatic change in the history of the American sports landscape, we created a platform for a campaign that could remain impactful and relevant all year long. With the Whos In? platform, ESPN went from not only owning the broadcast of the playoff, but the whole cultural conversation around it.
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: PR, Print, Radio, Social Media, TV
Audience: Young Men (20-35)
Objectives: Increase awareness
Type: Business to Consumer
Classification: National
Language: English
SIMILAR CASES
