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ESPN
College Football Playoff "Who's In?"

RAN IN: United States

CLIENT
ESPN

AGENCY
Wieden+Kennedy *Lead Agency

Jared White, Art Director
Will Binder, Copywriter
Brandon Henderson, Creative Director
Caleb Jensen, Creative Director
Temma Shoaf, Executive Producer
Mike Welch, Account Director
Blakely McKnight, Producer
Joseph Morelli, Account Supervisor


Starcom


SUMMARY

ESPN built a new era in American sports, the College Football Playoff era from scratch in 2014. To usher in the most dramatic change in the history of the American sports landscape, we created a platform for a campaign that could remain impactful and relevant all year long. With the Whos In? platform, ESPN went from not only owning the broadcast of the playoff, but the whole cultural conversation around it.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: PR, Print, Radio, Social Media, TV

Audience: Young Men (20-35)

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English