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2017 FINALIST YOUTH MARKETING - TEENS & YOUNG ADULTS UNITED STATES
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;Video Skins/Bugs;PR;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TV;Branded Content (TV);Interactive TV/Video on Demand;Sponsorship (TV);Spots (TV)
Audience: Teens and Young Adults aged 15-21
Objectives: Behavioral change with the goal of getting our 15-21 year old audience to not pick up their first cigarette.
Type: Business to Consumer