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2017 FINALIST ENTERTAINMENT & SPORTS UNITED STATES
National Football League
Super Bowl Babies
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;DIRECT;Email;INTERACTIVE/ONLINE;Digital Video;PR;SOCIAL MEDIA;TV;Branded Content (TV);Spots (TV)
Audience: The scope of this work, focused around the Super Bowl, was vast, reaching an enormous group of Americans of all gender, race and age.
Objectives: Build, defend brand position
Type: Business to Consumer