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2017 FINALIST CARPE DIEM - SERVICES UNITED STATES
Pass It On
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Mobile/Tablet Optimized Website;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: Mass Awareness
Objectives: Increase awareness
Type: Business to Consumer