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2017 SILVER TRANSPORTATION UNITED STATES
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: DIRECT;Email;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;INTERNAL MARKETING;OOH;Airport;Billboard;Other (OOH);PR;PRINT;Magazine - Print;Newspaper - Print;RADIO;Spots (Radio);SALES PROMOTION;SOCIAL MEDIA;TV;Sponsorship (TV);Spots (TV)
Audience: Core and Growth Segment Fliers
Objectives: Build, defend brand position
Type: Business to Consumer