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2017 GOLD ENGAGED COMMUNITY UNITED STATES
Be The Match
Be The Guy
RAN IN: United States
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Video Skins/Bugs;MOBILE/TABLET;Display Ad (Mobile/Tablet);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Branded Content (TV);Spots (TV)
Audience: Young Men 18-24
Objectives: Increase awareness and convert registrants
Type: Business to Consumer