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2017 FINALIST BRAND EXPERIENCE UNITED STATES
The Cognitive Dress
RAN IN: United States
Hero Medium: PRODUCT DESIGN
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);EVENTS;GUERILLA;Buzz Marketing;INTERACTIVE/ONLINE;Digital Video;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP
Audience: Millennial IT & Business Decision Makers
Objectives: Increase preference among new audience
Type: Business to Business