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2017 FINALIST INTERNET & TELECOM UNITED STATES
It Can Wait
RAN IN: North America
Hero Medium: Long Form Film
Medium Featured On Video: EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Video Skins/Bugs;Other (Interactive/Online);INTERNAL MARKETING;MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;PR;PRINT;Magazine - Digital;Magazine - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: People (3/4 of all drivers ) who rationalize texting, posting, scrolling, navigating menus, etc. behind the wheel
Objectives: Increase awareness
Type: Business to Consumer