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2017 FINALIST AUTOMOTIVE - AFTERMARKET UNITED STATES
Hum by Verizon
How Verizon Vehicle Became Hum
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);MOBILE/TABLET;App;Display Ad (Mobile/Tablet);Location-based Communications/Real Time Marketing;OOH;Other (OOH);PRINT;Newspaper - Print;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV);Mobile OOH Billboard
Audience: Parents of Teen Drivers
Objectives: Brand launch
Type: Business to Consumer