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2017 FINALIST BRAND EXPERIENCE UNITED STATES
Connecting People with a Connected Experience
RAN IN: North America
Hero Medium: BRANDED CONTENT
Medium Featured On Video: BRANDED CONTENT;CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;PACKAGING;PRINT;Magazine - Print;SOCIAL MEDIA;TV;Branded Content (TV)
Audience: People 13-49
Objectives: Increase sales, volume
Type: Business to Consumer