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2017 FINALIST DAVID VS. GOLIATH UNITED STATES
How Seventh Generation, a small company with a big mission, got moms to rethink the products they bring into the home
RAN IN: United States
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;Display Ad (Mobile/Tablet);PR;PRINT;Newspaper - Print;SALES PROMOTION;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Objectives: Increase sales, volume
Type: Business to Consumer