You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Britt Nolan, Chief Creative Officer Mikal Pittman, Creative Director Mike Costello, Associate Creative Director Pete Lefebvre, Associate Creative Director John Regan, Associate Creative Director / Art Tor Lemhag, Associate Creative Director / Copy Cliff Schwandner, EVP, Account Director Becca Hannan, Senior Account Executive Andi Della Chiesa, Account Executive Glennon Schaffner, Producer
Mediavest|Spark
Starcom
SUMMARY
The "Van Gogh's Bedrooms" exhibition generated the highest attendance at the museum in 15 years. "Van Gogh BnB" delivered a first-of-its kind brand experience -- building a replica of the artists 1888 "Bedroom" painting, and through Airbnb, inviting people to book a night inside. "Van Gogh BnB" generated over $8.6MM in earned media, amplifying paid media reach by 5,224% -- scaling it globally. A record 4,872 patrons visited the museum daily in the first six weeks -- beating daily goals of 2,930 by 66%.Most importantly, local Chicago museum attendance was up 161% vs. YA (2015).
my favorite
CASE STUDY
CASE VIDEO
Hero Medium: PR
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);OOH;Transit;PR;PRINT;Magazine - Print;Newspaper - Print;Trade/Professional;SOCIAL MEDIA
Audience: Under 40, Men & Women, Ethnically Diverse
