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2017 BRONZE OLYMPICS MARKETING UNITED STATES
Step Up Stand Tall
RAN IN: Canada
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);GUERILLA;Ambient Media;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;OOH;Billboard;Transit;SOCIAL MEDIA;SPONSORSHIP;TV;Branded Content (TV);Sponsorship (TV);Spots (TV)
Objectives: Build brand equity
Type: Business to Consumer