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2017 SILVER BEVERAGES - NON-ALCOHOL UNITED STATES
Mountain Dew Kickstart
Mountain Dew: It All Starts With a Kick
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;RADIO;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TV;Sponsorship (TV);Spots (TV);Custom TVC Created by Comedy Central
Audience: Young Men (20-35)
Objectives: Increase awareness
Type: Business to Consumer