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2017 SILVER DAVID VS. GOLIATH UNITED STATES
Inspired By Iceland
RAN IN: United States, Canada
Hero Medium: PR
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Mobile/Tablet Optimized Website;PR;SOCIAL MEDIA
Audience: Enlightened travelers
Objectives: Increase awareness
Type: Business to Consumer