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2017 BRONZE BRAND EXPERIENCE UNITED STATES
Lockheed Martin Field Trip to Mars
RAN IN: United States
Hero Medium: Group Virtual Reality
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;MOBILE/TABLET;App;In-App or In-Game Ad;OOH;Other (OOH);PRINT;Newspaper - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS
Audience: Children (12 and under)
Objectives: Build brand equity
Type: Business to Consumer