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2017 FINALIST CARPE DIEM - SERVICES UNITED STATES
American Family Insurance
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;PR;SOCIAL MEDIA
Audience: Gender Neutral, 25+
Objectives: Gain new customers
Type: Business to Consumer