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2017 BRONZE AUTOMOTIVE - VEHICLES UNITED STATES
Strengthening Perceptions: Chevy Silverado
RAN IN: North America
Hero Medium: PR
Medium Featured On Video: MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;PR;PRINT;Magazine - Print;Newspaper - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: Boomers (45+)
Objectives: Increase sales, volume
Type: Business to Consumer