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2017 BRONZE HISPANIC UNITED STATES
Tide washes away hurtful labels
RAN IN: United States
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Digital Video;SOCIAL MEDIA;TV;Spots (TV)
Audience: Cultural or Ethnic Group
Objectives: Increase brand affinity
Type: Business to Consumer