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2017 FINALIST BRAND EXPERIENCE UNITED STATES
Stir It Up
RAN IN: North America
Hero Medium: PR
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;PR;RETAIL EXPERIENCE;Other (Retail Experience)
Audience: Millennials (25-34)
Objectives: Brand relaunch, reposition
Type: Business to Consumer