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2017 FINALIST BRANDED UTILITY UNITED STATES
Kid's First Phone
RAN IN: North America
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: DIRECT;Email;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA
Audience: Parents with children 7-13 in the house
Objectives: Increase sales, volume
Type: Business to Consumer