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2017 FINALIST OLYMPICS MARKETING UNITED STATES
Rio 2016 Olympic Games, Built to Perform
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);Geo-based Ads;Other (Interactive/Online);PR;RETAIL EXPERIENCE;In-store Merchandizing;POP;TV;Sponsorship (TV);Spots (TV);Bridgestone received Added Value, including custom created Performance Moments features and billboards across both NBC Network and NBC Cable Partners.
Audience: Men & Women
Objectives: Increase awareness
Type: Business to Consumer