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2017 FINALIST AUTOMOTIVE - VEHICLES UNITED STATES
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;OOH;Place-Based;PR;PRINT;Newspaper - Digital;Newspaper - Print;PROFESSIONAL ENGAGEMENT;Continuing Engagement;Informational/Documentary Video;SALES PROMOTION;SOCIAL MEDIA;SPONSORSHIP;TV;Branded Content (TV)
Audience: 25-54 YEARS OLD
Objectives: Increase awareness
Type: Business to Consumer