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2017 BRONZE DAVID VS. GOLIATH UNITED STATES
A Beardly Awesome New Product Launch and Program
RAN IN: United States
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimized Website;MOBILE/TABLET;App;In-App or In-Game Ad;Location-based Communications/Real Time Marketing;PACKAGING;PR;PRODUCT DESIGN;RETAIL EXPERIENCE;In-store Merchandizing;POP;SOCIAL MEDIA;SPONSORSHIP;TV;Spots (TV)
Objectives: Increase sales, volume
Type: Business to Consumer