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2017 SILVER CARPE DIEM - PRODUCTS UNITED STATES
The McWhopper Proposal
RAN IN: United States
Hero Medium: CONSUMER INVOLVEMENT/USER GENERATED
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);OOH;Billboard;PACKAGING;PR;PRINT;Newspaper - Print;PRODUCT DESIGN;SOCIAL MEDIA
Audience: Brand Influencers
Objectives: Build brand equity
Type: Business to Consumer