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2017 SILVER BRAND EXPERIENCE UNITED STATES
Chevrolet Spark Launch
RAN IN: Canada
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);GUERILLA;Ambient Media;Buzz Marketing;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;Display Ad (Mobile/Tablet);Location-based Communications/Real Time Marketing;OOH;Billboard;Place-Based;POINT OF CARE (POC);Wallboards;PRINT;Magazine - Digital;PROFESSIONAL ENGAGEMENT;Continuing Engagement;RETAIL EXPERIENCE;In-store Merchandizing;In-Store Video/Kiosk;POP;TV;Branded Content (TV);Interactive TV/Video on Demand;Sponsorship (TV);French :30 TV only in Quebec
Objectives: Brand relaunch, reposition
Type: Business to Consumer