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2017 FINALIST BEVERAGES - ALCOHOL UNITED STATES
Henry's Hard Soda
Live Hard-ish Campaign
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;Place-Based;Transit;PRINT;Magazine - Digital;Magazine - Print;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: 35-50-year-old men and women
Objectives: Brand launch
Type: Business to Consumer