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2017 GOLD BUSINESS-TO-BUSINESS UNITED STATES
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;INTERNAL MARKETING;MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Airport;Billboard;Place-Based;PR;PRINT;Magazine - Digital;Newspaper - Digital;Newspaper - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS;TV;Branded Content (TV);Interactive TV/Video on Demand;Sponsorship (TV);Spots (TV)
Audience: Business Decision Makers (IT & business leaders)
Objectives: Develop, revitalise market