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2017 FINALIST SMALL BUDGETS - PRODUCTS UNITED STATES
Wilson Sporting Goods
Wilson "Living Anthem" Brand Launch
RAN IN: North America
Hero Medium: Digital/Social Video
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;MOBILE/TABLET;Display Ad (Mobile/Tablet);SALES PROMOTION;SOCIAL MEDIA;TV;Spots (TV)
Audience: Brand Influencers
Objectives: Change brand image
Type: Business to Consumer