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2018 FINALIST SEASONAL MARKETING UNITED STATES
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);DIRECT;Email;ECOMMERCE;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;Other (Mobile/Tablet);OOH;Billboard;Place-Based;PR;SOCIAL MEDIA;TV
Audience: New Audience
Objectives: Brand relaunch, reposition
Type: Business to Consumer