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2018 SILVER MEDIA & ENTERTAINMENT COMPANIES UNITED STATES
The New York Times
The Truth is Hard to Find
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);DIRECT;Email;ECOMMERCE;INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);INTERNAL MARKETING;OOH;Billboard;PR;PRINT;Magazine - Print;Newspaper - Digital;Newspaper - Print;SALES PROMOTION;SOCIAL MEDIA;TV;Spots (TV)
Audience: New Audience
Objectives: Retain existing customers
Type: Business to Consumer