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2018 FINALIST BEVERAGES - ALCOHOL UNITED STATES
SweetWater Brewing Company
Where There's Water, There's SweetWater
RAN IN: United States
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: GUERILLA;Wraps;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;MOBILE/TABLET;Other (Mobile/Tablet);OOH;Place-Based;Transit;PRINT;Magazine - Digital;Magazine - Print;RETAIL EXPERIENCE;In-store Merchandizing;POP;SOCIAL MEDIA;SPONSORSHIP
Audience: age range of 21-34, both male and female.
Objectives: Build, defend brand position
Type: Business to Consumer