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2018 FINALIST BUSINESS-TO-BUSINESS UNITED STATES
United States Postal Service
USPS Political Mail
RAN IN: United States
Hero Medium: DIRECT
Medium Featured On Video: BRANDED CONTENT;DIRECT;Email;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;PR;SEARCH ENGINE MARKETING (SEM/SEO);SPONSORSHIP;Marketing Impact Calculator, a digital tool; AND account-based marketing--custom direct mail + digital ideas presented to top-tier campaigns
Audience: Political campaign managers
Objectives: Increase sales, volume