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2018 FINALIST BEVERAGES - ALCOHOL UNITED STATES
Corona Gets Its Lime
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Digital Video;Geo-based Ads;OOH;Billboard;Place-Based;Transit;PRINT;Magazine - Print;RADIO;Spots (Radio);TV;Spots (TV);BRANDED CONTENT;CINEMA;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;Location-based Communications/Real Time Marketing
Audience: Young Men (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer