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2018 BRONZE SNACKS & DESSERTS UNITED STATES
DOVE: Igniting A New Vision In An Old Category
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);EVENTS;GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Digital Video;PR;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TV
Audience: Young Women (20-35)
Objectives: Change brand image
Type: Business to Consumer