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2018 FINALIST MULTICULTURAL & LIFESTYLE SEGMENTS UNITED STATES
INSPIRING AMERICA TO KEEP WALKING
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Digital Video;MOBILE/TABLET;In-App or In-Game Ad;OOH;Billboard;Place-Based;PR;PRINT;Newspaper - Print;SOCIAL MEDIA;TV;Spots (TV)
Audience: New Generation of Drinkers - 21-34 Year Olds
Objectives: Increase sales, volume
Type: Business to Consumer