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2018 FINALIST NEW PRODUCT OR SERVICE UNITED STATES
Atlanta United FC
Unite & Conquer
RAN IN: United States
Hero Medium: OOH
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Other (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;Transit;PRINT;Magazine - Print;PROFESSIONAL ENGAGEMENT;Closed Loop Marketing (CLM);RADIO;Spots (Radio)
Audience: Young Men (20-35)
Objectives: Brand launch
Type: Business to Consumer